Omnichannel Skills Gap Analysis

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Omnichannel Skills Gap Analysis

This project identified skill requirements for key existing roles within the transport and logistics industries impacted by omnichannel logistics and new roles that are emerging within the sector.

Anticipated completion 18 November 2025
About the project

Project Completion

Industry Skills Australia (ISA) has released its Omnichannel Skills Gap Analysis Report, a landmark study examining the workforce capabilities needed to support the rapid growth of omnichannel logistics across Australia’s transport and logistics sector.

Omnichannel logistics integrates inventory, distribution and fulfilment across in-store, online and mobile sales channels, requiring a highly skilled and adaptable workforce.

Project

What was delivered

Through consultation with 29 industry representatives nationwide and a comprehensive review of the end-to-end supply chain, ISA:

  • Identified transport and logistics roles being reshaped by the shift to omnichannel logistics, as well as emerging job roles.
  • Assessed current training products and workforce capability requirements.
  • Identified skills and training gaps affecting industry readiness.
  • Developed recommendations to strengthen nationally endorsed training and workforce development pathways.

Key findings

The report found that many existing Units of Competency include skills relevant to omnichannel logistics, but few explicitly address omnichannel operations. Existing Skill Sets covering areas such as big data, artificial intelligence and digital supply chains are also highly relevant but require greater contextualisation.

Critical capability gaps were identified in:

  • Managing integrated inventory systems
  • Omnichannel fulfilment processes
  • AI-driven analytics and decision-making
  • Reverse logistics across multiple sales channels

Recommendations

To address these gaps, ISA recommends:

  • Contextualising existing Units of Competency within qualifications for impacted job roles.
  • Updating existing Skill Sets, including those focused on big data, artificial intelligence and digital supply chains.
  • Developing new Skill Sets that address integrated systems and fulfilment, automation and AI, and reverse logistics.

What it means for industry

The recommendations provide a pathway to ensure Australia’s transport and logistics workforce can meet the growing demands of omnichannel operations and Industry 4.0 technologies. Strengthening training in these areas will help businesses improve efficiency, responsiveness and customer experience across all sales channels.

Next Steps

ISA is reviewing the project’s recommendations and exploring opportunities to develop new and enhanced training products, including specialised Skill Sets. This work will help future-proof the transport and logistics sector and support businesses to deliver connected, customer-focused supply chain operations.