Improving Career Information

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Improving Career Information

Working in collaboration with relevant partners, ISA is leading a campaign to redefine the image of the transport supply chain as a vital sector that underpins Australia’s economic prosperity and quality of life. By promoting the benefits of working in the sector, the campaign aims to support long-term workforce growth and retention.

Latest update Project Commencement
Completion due 30 June 2027
Latest update General update 5 August 2026
About the project

Project overview

Critical labour and skills shortages across the transport supply chain (TSC) are being driven by limited access to clear career information and outdated perceptions of the industry.

In response, and with support from Strategic Workforce Planning Committees, Industry Skills Australia (ISA) initiated four targeted projects in 2025 to improve career information across Aviation, Maritime, Rail, and Transport and Logistics.

In early 2026, a review found that elements of the original Improving Careers Information project were already addressed through enhancements to the Your Career website. Following consultation with stakeholders, the project was refocused on promoting careers across the TSC sector.

The TSC sector continues to face widespread and persistent workforce shortages across critical occupations. These challenges are compounded by an ageing workforce and a highly competitive labour market. While some career promotion activities exist, they are often fragmented, inconsistent, and outdated.

The need for coordinated action was strongly reinforced at ISA’s 2024 Supply Chain Leaders’ Summit, where industry leaders identified career promotion as a top priority. This was further echoed across ISA’s 2024–2025 Industry Roundtables and reflected in the 2025 Workforce Plans, which highlight:

  • Aviation: Ongoing shortages in key roles
  • Maritime: Significant challenges due to skilled workforce shortages
  • Rail: Critical occupational and skills gaps
  • Transport and Logistics: Ongoing difficulties attracting and retaining workers
Why this matters

What it means for industry

This project will strengthen workforce attraction and retention by improving access to high-quality, relevant career information across the TSC sector.

It aims to:

  • Reframe the sector’s image as essential to Australia’s economy and quality of life
  • Promote the benefits of TSC careers, including competitive pay, emerging job roles, transferable skills, and strong future demand
  • Increase collaboration with industry leaders, organisations, and career influencers, including career advisors
Project

What will be delivered

The project will deliver a coordinated suite of tools and insights, including:

  • Careers Companion Volumes for each TSC industry, using data from www.yourcareer.gov.au, featuring:
  • Key job roles, including descriptions, skills, and knowledge requirements
  • Available qualifications and training pathways, including higher education and vocational programs
  • Career pathway mapping for priority occupations
  • Licensing information for relevant TSC roles provided to www.yourcareer.gov.au
  • Scoping Study examining workforce development initiatives in Australia and internationally
  • Careers Promotion Campaign, informed by the Scoping Study, and expected to run over 12 months. This may include social media, earned media, ambassador programs, and other targeted channels

How this will be achieved

The project will begin with a Scoping Study to establish a clear understanding of existing initiatives and opportunities. This will include research and analysis of:

  • Current programs across Aviation, Maritime, Rail, and Transport and Logistics in Australia
  • Relevant approaches from adjacent or emerging sectors
  • High-impact international programs with demonstrated engagement success

Insights from this work will inform the design of the Careers Promotion Campaign, ensuring it strengthens and complements existing efforts rather than duplicating them.

Project timeline

Latest updates

Project Commencement

To maximise the reach and impact of the Careers Promotion Campaign, we’d like to connect with industry stakeholders interested in collaborating with us.

There are several ways you can get involved:

  • Sharing your existing content

If you have promotional materials, videos, case studies, success stories, or other career-related content that you’re happy for us to share, we’d love to hear from you.

  • Sharing new content

Help extend the campaign’s reach by sharing campaign content through your own channels, such as social media, newsletters, websites etc

  • Connect us with programs and networks

Any established networks (e.g. employment service providers/careers advisors) or existing programs you have that you believe can help the campaign

If you’re interested in exploring collaboration opportunities, we’d be delighted to hear from you. Fill in this form: Career Promotion Campaign Collaboration – Fill in form

Together, we can help showcase the diverse career pathways available across the sector.