Omnichannel Skills Gap Analysis

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Omnichannel Skills Gap Analysis

This project identified skill requirements for key existing roles within the transport and logistics industries impacted by omnichannel logistics and new roles that are emerging within the sector.

Latest update Project Completion Next Steps Project Overview
Latest update 18 November 2025
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About the project

Project overview

Omnichannel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online.

Omnichannel logistics synchronises inventory, logistics and distribution across sales channels to meet consumer demand. Every facet of the supply chain is involved, including the retailer, manufacturer, distributor and wholesaler.

The growing importance and rapid growth of omnichannel logistics in Australia requires a skilled, agile workforce with transferrable skills.

Project timeline

Latest updates

Project Completion

Industry Skills Australia (ISA) has released its Omnichannel Skills Gap Analysis Report, a landmark study examining the skills required to support the rapid growth of omnichannel logistics in Australia’s transport and logistics (T&L) sector.

Key Findings

The report reveals that while many existing Units of Competency cover relevant skills, they rarely reference omnichannel logistics explicitly. Several Skill Sets, such as those focused on big data, AI, and digital supply chains, are highly relevant but require contextualisation for omnichannel environments.

Critical gaps were identified in areas such as:

  • Managing integrated inventory systems
  • Omnichannel fulfilment processes
  • AI-driven analytics
  • Reverse logistics across multiple channels

Recommendations

To address these gaps, ISA recommends:

  1. Contextualising existing units within qualifications for impacted job roles.
  2. Updating Skill Sets such as:
    1. BSBSS00091 Big Data
    2. ICTSS00120 Artificial Intelligence
    3. TLISS00191 Digital Supply Chain
  3. Developing new Skill Sets focused on:
    1. Integrated systems and fulfilment
    2. Automation and AI
    3. Reverse logistics

These training products will enable Australia’s T&L workforce to be ready to meet the demands of omnichannel logistics and Industry 4.0 technologies.

Next Steps

Whats Next?

ISA is now reviewing these recommendations and exploring the development of new training products, including specialised Skill Sets. This work will help future-proof the sector and support businesses in delivering efficient, connected, and customer-focused operations.

Project Overview

About the Project

ISA’s project involved nationwide consultation with 29 industry representatives and a comprehensive review of the supply chain – from manufacturing and importation through to customer delivery. This enabled us to:

  • identify key roles in the transport and logistics sector that are being reshaped by the shift to omnichannel logistics, and highlight new roles that are emerging
  • uncover training gaps and needs and recommend updates to existing nationally endorsed training products.